Post Office conducted market research with Dynata in January 2025, exploring customer’s recent Christmas Stamps usage and stated intentions as a result of price increases.
To inform our response to Ofcom’s Postal USO Reform Consultation, Post Office conducted market research with Dynata in January 2025, exploring customer’s recent Christmas Stamps usage and stated intentions as a result of price increases.
The research reveals that recent stamp price increases significantly impacted greeting card sending at Christmas 2024:
- One in three (33%) sent fewer cards, but 15% stopped sending cards altogether
- A quarter (26%) of respondents switched to using second-class stamps
The research further found that these trends will accelerate in the event of future price increases:
- More than a third (35%) of respondents said they will send fewer cards, while 25% will stop sending cards next Christmas if stamp prices increase further
- Almost one in four (24%) of those sending first class in 2024 claim they will switch at least some stamps to second class
- Nearly one in five (19%) who send a mix claim they will send them all second class
You can read full details here.